Full Branding & Concept Creation for Pizza Bar. We tried to create a twist and have a fun concept as discuss before so what we did is the following: We created the slogan 'Let's get cheesy' which indicates 2 things: - The cheesiness of the pizza - The corny & cheesy things we say to each other. To assert our concept, in our branding and packaging, we use the most famous romantic movie quotes and twisted them to become about Pizza. We find that they're very 'instagrammable' and allow us to play around with the brand with a little.

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