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Branding
Client Byblos Group,
Task Banking, Consulting & Solutions, Politics, Governments & NGOs,
YEAR 2017
THE TASK
Concept
Byblos Group is a prestigious holding that contains several divisions. The holding is built on trust, security, and the pursuit of success; therefore, the «lifting» of the identity should not only be new and fresh, but also, rock solid and that portrays a much greater vision. The logo created shows a vision, a path of success. The royal blue color doesn›t change; it represents force, virtue, and royalty. The divided circle around the B shows a cycle; this is done