BACK
Branding
Client Shifra,
Task Banking, Consulting & Solutions,
YEAR 2021
THE TASK
Staying true to our brand strategy and brand personification, this option is sleek and neat - with a twist. The font is corporate yet sharp and the twist in the letter «I» offers a handful of explanations: Converting a regular letter to an upgraded one showcases what Shifra does to every establishment it works on - it upgrades it and converts it from being regular to being innovative The lines represent the technical aspect of your services, the fact that you go into extreme detail and have the Know How needed. The lines represent a shifra, a code - meaning that your solutions solve even the most complex situations When people look at the logo, they probably won›t understand what the lines mean - and that›s a plus. Why? It further showcases that what you know, no one else knows. Steve Jobs would approve!