The most successful and top of mind brands in the world are those who are easily and instantly identifiable. Their success, in part, comes from their consistent and strategic branding over the years. However, consistent branding involves a strategic evolution of the brand identity.
Interestingly, strong brands seldom make crazy changes to their logos, making major changes to an easily identifiable and successful brand image would be a mistake.
Hence, for this option, we fine-tuned the current BEMO logo, highlighted its strong and identifiable traits while correcting and eliminating its weak points.
Here’s our take on BANQUE BEMO brand identity.